Sponsorship/Marketing

SPONSORSHIP, DONATION & MARKETING

Huntingdon County Fair...Since 1831

Fair Week: August 8-14, 2010

Historic, Green, High Tech and Fun!

Daily events, over 1,300 livestock entries, over 1,140 agricultural and craft entries, a youth livestock sale earning $125,000 and weeklong product/service tie-ins offer nearly 200 businesses and vendors rich opportunities to reach thousands of active fairgoers from Huntingdon County and beyond.

Attendance is about 55,000 to 70,000! Local and regional businesses have taken advantage of the benefits of the Huntingdon County Fair as a venue to showcase their products and services and new technology for years. Now you can not only stand out from the crowd, but also dominate the drive for the attention of these active consumers.

Please examine our sponsorship opportunities and packages. Then please contact us for answers to your questions or help to set up a sponsorship or supporting donation.

Welcome to our 179th Anniversary Year!

Tentative Fair Lineup (as of 3/6/10, entertainment/competition planning still in the works!) See...Livestock, Food, Crafts, Fine Art, Music, Tech Shows, Exhibits, Wine Judging, Rides Daily!

FREE:
Parking!
Kids Admission 12 & Under!
Seniors Admission on Wednesday!

NO EXTRA CHARGE for:
Antique Farm Museum!
Midway Stage Entertainment!
And Lots More!

SCHEDULE
ALL KINDS OF LIVESTOCK & HORSE SHOWS DAILY! Plus...

SUNDAY, August 8, 2010
Free Grandstand!
Fair Queen Program - 5:00 PM
Dan & Galla - 6:30 PM & 7:15 PM
Perennial favorites, multi-talented singers and musicians, always highly entertaining and interactive, featuring music from every era, have performed all over the country!
Vesper Services - 7:30 PM
Traditional Opening Services, Christian music, speakers and entertainment

MONDAY, August 9, 2010
Demolition Derby & 7:00 PM
Always a hit! Standing Room Only!

TUESDAY, August 10, 2010
Free Grandstand
Farm Tractor Pull - 7:00 PM
(NEW in 2009! Categories by age & type)
Bluegrass Day TBA

WEDNESDAY, August 11, 2010 - Senior Citizen’s Day & Competitions (NEW in 2009)
Seniors admitted FREE!
Antique Farm Museum’s Annual Show & Parade - 1:30 PM
Talent (including Banjo Picking) Competition - 7:00 PM - (NEW in 2009) Tremendous Hit with Dan & Galla!
Allegheny Mini Tractor Pulls - 7:00 PM

THURSDAY, August 12, 2010
Free Grandstand
Dairy Fun Day!
Velveeta - 7:00 PM

FRIDAY, August 13, 2010 & Kids Day, Special Kids Activities & Entertainment All Day!
Demolition Derby - 7:00 PM - The perpetual hit returns! Standing Room Only!
Joe Bonson & Coffee Run TBA

SATURDAY, August 14, 2010
Hot Wing Cook Off TBA
Lipsync Competition with Dennis Huber as MC TBA
Chris Woodward TBA
The Truck Pulls - 7:00 PM - Get involved! May the better truck win!!!
Ticket Drawings for Cash & Home Giveaways - Begin before 10:00 PM

SPONSORSHIP OPPORTUNITIES
The Huntingdon County Fair is one of the largest livestock agricultural events in the state, next to the PA State Farm Show! Additional Fair Events, Activities and Entertainment are being scheduled, including more draft horse competitions, concerts, demonstrations & the continued expansion of our new Market Place as time and sponsorship permit. Check out the Entertainment Pavilion & Midway Stage, the Little Red School House and the Farm Safety 4 Just Kids exhibit!!! Don't miss the WINE Judging, featuring many of our local vineyards again this year!

Come & Help our Fair Celebrate & Educate!
“PROUD OF OUR HERITAGE, ENVISIONING OUR FUTURE!”

During our 179th Anniversary Year…

Visit…www.HuntingdonCountyFair.com for more details and general information!
............Fair Sponsorship Opportunities
............Visibility
............Giveaway & Prizes & Annual Drawing!
............Senior Citizens” Day – FREE! Kids 12 & under always FREE!
............55,000 to 70,000 Fair Attendance
............Multi-Faceted Promotional Periods
..........................June - Premium Book
..........................July - Pre-Fair Discount Ticket Sales
..........................August - Attend!

PARTNER SPONSORSHIP
Partner Sponsorship (only one regular package available) - $10,000.00

Includes:
_ Logo/Name with Fair Name in all Radio, TV and Newspaper Advertising, Press Releases, Programs, Posters, etc.
_ Inclusion on the Fair Poster
_ Banner space for your banners on display at Grandstand area, Free Stage area and grounds all week
_ Twenty (20) reserved seats per day (must be picked up before 1 PM the day of the event)
_ Twenty (20) general admission tickets per day for your preferred customers
_ Inclusion in all radio schedules for the Huntingdon County Fair
_ Inclusion in television schedules and any coverage on participating TV stations such as WTAJ-TV 10 (Valued at approximately $1,000.00/drop)
_ Inclusion in live radio remotes when scheduled
_ Mentioned by TV personality in live appearance(s) during the Fair
_ Repeated name recognition every day of the Fair
_ Public address system announcements twelve (12, one per hour) each day, all of Fair Week
_ Space for your booth, set up, vehicle, equipment, signs, etc. in a NEW “Fairgrounds Plaza” being developed specifically to feature our sponsors in a high traffic place for the week…positioning and utility requirements arranged with our vendor and grounds chairpersons. For safety reasons during Fair Week, vehicle set up time is before 11 AM and after 11 PM only.
Space Specs: Up to 20”x12” Special Feature Space all week or up to 4 inside booths all week

DAILY SPONSORSHIP
Daily Sponsorships (only 7 regular packages available - may be shared or co-oped)

_ Sunday - $2,000.00
_ Monday - $2,000.00
_ Tuesday - $2,000.00
_ Wednesday - $2,000.00
_ Thursday - $2,000.00
_ Friday - $2,500.00
_ Saturday - $2,500.00

Includes:
_ Logo/Name in all Fair activity announcements when advertising your day on Radio, TV and Newspaper Advertising, Press Releases, Programs, etc
_ Banner space for your banners at Grandstand area and Free Stage area your day and on grounds all week
_ Ten (10 total) reserved seats, each good 1 day, any day (must be picked up by 1PM day of event)
_ Thirty (30 total) general admission tickets, each good for 1 day, any day, for your preferred customers
_ Inclusion in all radio announcements about your day of activities at Huntingdon County Fair
_ Inclusion in all television commercials about your day of activities on participating TV stations such as WTAJ-TV 10 (valued at approximately $1,000.00/drop)
_ Inclusion on your day in live radio remotes when scheduled
_ Mentioned on your day by TV personality in live appearance(s) when scheduled
_ Repeated name recognition on or about your day of the Fair
_ Public address system announcements, minimum of twelve (12, one per hour) your day of the Fair
_ Space for your booth, set up, vehicle, equipment, signs, etc. in the “Sponsors Corner” established specifically to feature our sponsors in a high traffic place for your day…positioning and utility requirements arranged with our vendor and grounds chairpersons…for safety reasons during Fair Week, vehicle set up time is before 11 AM and after 11 PM only
Space Specs: Up to 20”x12” Special Feature Space your day & up to 1 inside booth all week

SUPPORTING SPONSORSHIP
Supporting Sponsor…to help support items or activities of your choice:

_ Antique Farm Museum Sponsors - Negotiable
_ Ticket Sponsor (2 part, numbered, labeled & color coded) - Negotiable
_ Information Trellis Kiosks (6 needed) - $75.00 each
_ Mini Buildings (6 each, estimated price) - $2,000.00 each
_ Partner Sponsor & Daily Sponsor Trellis Kiosks - $300.00 each
_ “History of the Fair” Vignettes (~:60 seconds each) – Negotiable
_ Picnic Tables/Benches &/or maintenance - $100.00 each
_ Sign Posts with Flower Boxes &/or Benches - Negotiable
_ Media Announcements for the Fair - Negotiable
_ “Farm Safety 4 Just Kids” Program Fee plus display - $250.00
_ “Zoomer” Poster Signs (16L+8) for Entertainment schedules - $370.00
_ Tractor (New Case IH Dx35 Farmall, w/disc. $20,500.00) - $25,092.00
_ Post Hole Auger (Belltec NC-200, w/disc. $2,600.00) - $2,885.00
_ Garden/Horticultural Edu. Bldg (Used, w/ disc. $4,000?) - $6,000.00
_ Other (Billboards, flyers, paper, stage lighting, speaker sys.) – Negotiable

Benefits are Negotiable based on the mutual & balanced needs of the Huntingdon County Fair & Sponsor.

DONOR SPONSORSHIP
_ Donor Sponsor…to simply help the Huntingdon County Fair, our region’s largest and oldest rural, agricultural, educational tradition, continue to exist, to serve all generations, young & old, with history, lore, nature, technology, food and a meeting place for family, friends and customers.

Donation Item or Amount: ____________

DISTRIBUTION & ADVANCE TICKET SALES SPONSORSHIP
Value - $ 200.00 - No Charge

Includes:
_ Distribution Fair Materials when available and Advance Ticket Sales, per Location
_ Supply of $3.00 “Pre Fair Discount” tickets (Only $5.00 tickets sold at the gate)
_ Mini-posters advertising that you have tickets
_ Inclusion on location list and rotation in schedules advertising advance ticket sales locations

HUNTINGDON COUNTY FAIR – SPONSORSHIP & DONATION SIGN-UP!
“Proud Of Our Heritage, Envisioning Our Future!” …for 179 years!

We Welcome Your Participation & Support!

All Fair Sponsorships are available to exhibitors and non-exhibitors…no exclusivity.

All advertising listed as “included” refers to regular Fair Budget advertising and not other co-op or vendor placed advertising as requirements dictate.

Co-op & vendor advertising will help us greatly. I’ll be glad to assist you in setting it up.

“In-Kind” Cooperative Sponsorships may be considered based on Fair needs and “In-Kind” value.

If you have questions, please contact us!
Valerie Robbins-Rice, Marketing/Advertising/Promotion/Sponsorship/Donation
Tel./Fax 814-643-4894, Cell 814-251-4726 or Email: ValerieRobbinsRice@verizon.net

Huntingdon County Fair Sponsorships must be paid half by June 1 (or upon date of commitment), with the other half by July 1, 2010. Checks for Huntingdon County Fair Sponsorships should be sent to:
......Attn. Valerie Robbins-Rice
......Huntingdon County Fair Sponsorship
......14076 Fawn Circle, PO Box 186
......Calvin, PA 16622

Checks for Sponsorships and Donations should be made out to: Huntingdon County Fair (unless direct co-op)

FAIR SPONSORSHIP OR DONATION AUTHORIZATION INFORMATION

Authorization Signature: ____________________ Date: __________

(Please print name) _______________________ Packages: ________

Business Name: __________________________ Amount: ________

Address: ____________________________________________

__________________________________________________

Contact Tel: _________________________________________

Contact Fax: _________________________________________

Email: _____________________________________________

Comments: __________________________________________

(Copy Points) ________________________________________

Thank you! Fair Representative: ______________ Date: __________

Huntingdon County Fair, function of Huntingdon Co. Ag. Ass., volunteer 501(c)(5) nonprofit, educational organization. www.HuntingdonCountyFair.com

VJRR (work in progress)